Did your charity brand stand out on at the London Marathon? There is no bigger test for a successful visual identity.
We live in a competitive world where people are bombarded with information every hour of every day. Charities must therefore do their best to stand out from the crowd and grab people’s attention.
We all know the more we see something the more we are likely to remember it. That’s why successful brands have a consistent approach to communications. A consistent brand helps to become better known – reach more people – and raise more money.
Did your charity brand stand out at the Virgin Money London Marathon 2018? There is no bigger test for a successful visual identity. They should all reflect your unique personality and make your brand instantly recognisable. Here are some visual identities we have created that were stood out on London Marathon day.
Congratulations to all of the runners who took part in the 2018 Virgin Money London Marathon raising funds for great causes such as Brain Research UK, Stroke Association, Parkinson’s UK and Crimestoppers. Great to see our visual identity work in action.