The challenge for communicators is to be aware of how big data can affect the lives of customers and employees positively. The challenge is to think in a big data mindset. Think that way, and solutions will follow, and competitive edge for your brand is delivered.
A new digital world surrounds us. Every day it continues to offer us new ways of working; new ways of buying; new ways of playing.
The world of communication has and is being turned on its head. We are entering uncharted waters and shifting to a world where the concept of many-to-many communication is now a reality.
- Connecting people,
- Wearable technology at home and at work,
- Big data at work and at home.
He asks what this means for us as consumers and employees, and what it means for those of us trying to reach them.