The Team always gets excited around this time of year. Like everyone else, we’re obviously getting fired up about the usual Christmas stuff, but for us it’s around now that our agency looks to supporting others through our annual Christmas card campaign.
Last year saw us help provide funds to grant wishes to seriously and terminally ill children through the national charity Make-A-Wish. This year, we wanted to make a difference locally, and assist people who live right here within our borough. So, via Better Bankside, we found out about the Southwark Foodbank.
Following a borough-wide survey which identified that over 70% of children were going without an evening meal, local charity Pecan, in connection with The Trussell Trust and local churches, launched The Southwark Foodbank.
The Foodbank is where food donated by the community is banked and can be drawn on by people in crisis.
Since its inception in 2009, the Southwark Foodbank has seen tremendous growth in the number of people using the service. There are several reasons why people need to use the bank; benefit delays, reduced income followed by benefit changes, homelessness, sickness and domestic violence.
Christmas is of course a costly time of the year with many people struggling to get a meal on the table. Last year, 60,000 people across the UK relied on food banks for their Christmas dinner.
Working with its partners, the Southwark Foodbank assists a selected number of families to receive a Christmas hamper containing turkey with all the trimmings, vegetables and a Christmas pudding – in short, enough food to provide several Christmas dinners for the family in need.
Southwark Foodbank often needs financial help in pulling these much-appreciated hampers together. So this year The Team wanted to help in donating funds via our Christmas campaign.
Through our initial campaign creative brainstorm we settled on an idea around paper, and from here met with ‘Team friend’ paper sculptor extraordinaire Richie Martin. Having worked with us on a previous campaign for British Gas, we were well aware of his amazing skill in creating 3D paper structures. As our chosen charity was to be a food bank, The Team settled on the idea of creating an oversized, full Christmas dinner made entirely out of paper, to be presented on our reception Welcome Table.
With paper very kindly supplied by GF Smith, Richie and his team of ‘Teamsters’ , took three weeks of cutting, folding and sticking to produce a table of sprouts, Christmas pudding, roast potatoes, carrots, parsnips, pigs in blankets, wine, glasses, plates, cutlery, gravy boat and, not forgetting, the turkey.
After the table was set on Friday 28 November, our interns hosted an origami Christmas workshop for the rest of the Team to produce paper decorations for our tree and the table.
As part of this campaign we’re sending out an e-card to all of our contacts and clients. We are asking all those in receipt of the e-card, as well as our wider community of Twitter followers, to email or tweet us with what makes their Christmas meal so special.
Every day from 3 December through until Christmas Eve, we are choosing our favourite comment using #makeitrealthisxmas which we will share and will then donate £50 daily to Southwark Foodbank.
Help us to make Christmas dinner a reality for those most in need in Southwark. Show your support by emailing us at Christmas@theteam.co.uk or tweeting @theteam using the hashtag #makeitrealthisxmas
Merry Christmas and thank you