Download our exclusive free white paper on ‘The Future Of Brand & Marketing Functions’, where we get the thoughts of senior market leaders such as Aegon, Arcadis, Arvato, Direct Line, Telenor and Uniper on how to survive and thrive in a time of significant change and beyond.
We’ve all experienced the significant technological and societal changes over the past decade, and none more so than those working in the function of a brand or marketing. At the sharp end of staying ahead of the curve, brands and how they market themselves have evolved; redefining experiences to connect better with audiences, embracing the benefits (and challenges) of technology and rising to meet increasing demands and competitive noise. And that has never been more true than right now.
So, what’s been the impact of this continuous change and challenge on the people and structure of the brand and marketing function within organisations? Has there been a natural evolution in response to the changing world around us? Or is there still too much adherence to traditional structures, skills and ways of working?
In partnership with The Introduction we hosted a roundtable session with senior leaders to discuss the role of the functions; the role of agencies; the impact of agile working on the brand and marketing functions and the likely skills we will all need to adopt in the future.
We’ve all experienced the significant technological and societal changes over the past decade. That’s being fast tracked now – the question is, how do we learn from this.
Thank you to our contributors:
- Wendel Hofman, Brand Manager at Aegon
- Jill Murray, CMO at Arcadis
- Katharina Manns, Head of Marketing & Communications at Arvato Supply Chain Solutions
- Mark Evans, Managing Director Marketing & Digital at Direct Line
- Eugenie Biddle, Head of Brand & Customer Communications, NS&I
- Joslin Myrthong, SVP & Head of Marketing at Telenor
- Jan Broers, Senior Marketing Manager at Uniper