Dan Dufour How to create and activate a brand strategy
This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee […]
Branding Blogs
What is a brand archetype and how do I define mine?
This blog explores how you can use archetypes to define a brand’s personality and enhance your own personal brand. What is a brand archetype? When developing a brand strategy, I often find […]
Simon Mannering What I learnt from typography in the 90s
Typography in the 90s was spectacular, expressive and powerful. Senior Designer Simon Mannering blogs about the typography and typographers who inspired him from the 90s. I was at art school in the […]
A guide to charity branding
Charity branding is more competitive than ever before, as trust in the sector is fragile and more corporate and commercial brands are defining their social purpose. Creating a strong and enduring charity […]
How to create a brand name
Apple. Google. Nike. Uber. Moonpig. Giffgaff. Strong brands have great names. But finding one isn’t always easy. Naming is one of the trickiest parts of developing a brand – mainly because it’s […]
Sally Tarbit Diversifying your brand: Can the meat industry diversify their brand to save the planet?
With calls to reduce the amount of meat we eat to save the planet; can the meat industry diversify to play its part in the fight against climate change and maintain its […]
Dave Recchia Can you brand the unbrandable?
With Boris Johnson taking power at Number 10, we have seen one of the most divisive of politicians rise to power. Many of his ideas will not be to everyone’s liking. David […]
Aidan Brennan Where effective service design meets the trade counter to help Wolseley’s customers ‘achieve more’
Wolseley is the UK’s largest plumbing, heating and cooling trade specialist. When they brought together their plumbing, heating, cooling, drainage, pipe and parts ‘Center’ brands under one name, they saw an opportunity […]
Visual Identities: How to build yours
A visual identity is made up of different graphic elements. Logo. Social media icon. Graphic device. Colour palette. Typography. Photography. Illustrations. Iconography. Put together with care, they can project your brand’s unique […]
What is brand positioning?
Brands often compete in crowded market places. This blog looks at ‘what is brand positioning’ and how to establish your brand position in the hearts and minds of your customers to stand-out […]
Five top tips for innovating brand and digital
Most of our interactions with brands are now through digital channels. So, we look at how brand and digital can work more closely together to embrace new opportunities and reach audiences. With […]
Kevin MacKenzie To Brand. To Act.
The brand experience as a passenger starts long before you get on the plane. It starts the moment you think about travel. And it’s at that point that the stress kicks in. […]
Brand Personality: How to define yours
In this blog Brand Strategist Dan Dufour explores how to define your brand personality, with examples from recent brand projects completed by The Team. What is brand personality? When creating a brand […]
Clare Wilson Workplace Wednesday: Using visual identity to create an innovative and dynamic co-working space
The Team joined forces with RBS and LOM Architects in August 2018 to transform Level 3 at 250 Bishopsgate into an innovative and dynamic co-working space. Find out how we designed their […]
Katrina Brooks The proof is in the pudding (or in this case, mince pie)
Packaging can influence our purchase decisions and brands can take advantage with colour, imagery and logos. We conducted a blind mince pie taste test, to determine the quality of a product when […]
Is Christmas the perfect time to consider brand positioning?
From John Lewis, Waitrose & Partners to Iceland, we review this year’s Christmas adverts to see if our perceptions of each brand align with how they have positioned themselves in their Christmas […]
Building effective flex for the Gas Safe Register
We have further developed our Gas Safe Register ‘Don’t Cut Corners with Gas’ campaign, making the Register more relevant, valuable and memorable by dramatising and humanising the consequences of cutting corners with […]
Cliff Ettridge Brand identity prisms: how to make yours work inside out
Brands are all about people – both customers and employees. We look at the Kapferer’s Brand Identity Prism, which considers customers and employees in every panel to build a brand identity and […]
The Team A truly game-changing brand
As part of its successful launch, Scope’s new brand has been brought to life and rolled out across all areas of the organisation. Scope’s Brand and Creative Manager Hannah Redmond talks about […]
Top tips on how to achieve easy-to-navigate layouts
In our ambition to test the limits and push the boundaries of accessible design, we look at the design and layout principles to follow. Well-organised content laid out in a linear, logical […]
Raising standards with alternative formats
Good design and communication are about engaging as much of your audience as possible. Scope’s Designer David Hibberd shares some guidance on the alternative formats to consider so that all audiences are […]
Illustration that connects and reflects society
Illustration is a powerful tool for bringing different kinds of information to life. Scope’s Junior Designer Lizzie Morgan talks about the collaborative process of developing an illustration style which brings clarity and […]
Using photography to capture emotive stories
Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she goes about capturing storytellers’ images to connect with viewers, shift their perceptions […]
The importance of words in a rebrand
There is often a lot of focus on design following a rebrand. But a brand’s choice of words is just as important. Following the rebrand of Scope, we look how we defined […]
Colour me happy
In our accessibility blog series, we look at how to test the limits and push the boundaries in the ambition of achieving inspirational design. Clare Wilson, Creative Lead at The Team, looks […]
Typography in the mind
Bruno Maag from international typeface designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that accessible typography contributes to the success of a […]
Championing accessible design and disability equality
The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a […]
Anthony Coombes Brand vs Service Design
Brand vs Service Design. We look at how these two disciplines stack up against one another in a world where consumers are buying experience. I’ve been considering the merits of two similar […]
Making Responsive Logos
As the digital landscape becomes more complicated over time, logos will continue to become simpler. Sometimes less is more, and an extremely simplified mark often lasts longer. Dave Recchia, Creative Director at […]
The design industry is a mirror
Simon Mannering, at The Team, discusses how a brand chooses to deliver its message is of vital importance to the success of its message and the connection it will make with its […]