Packaging can influence our purchase decisions and brands can take advantage with colour, imagery and logos. We conducted a blind mince pie taste test, to determine the quality of a product when […]
From John Lewis, Waitrose & Partners to Iceland, we review this year’s Christmas adverts to see if our perceptions of each brand align with how they have positioned themselves in their Christmas […]
We have further developed our Gas Safe Register ‘Don’t Cut Corners with Gas’ campaign, making the Register more relevant, valuable and memorable by dramatising and humanising the consequences of cutting corners with […]
Brands are all about people – both customers and employees. We look at the Kapferer’s Brand Identity Prism, which considers customers and employees in every panel to build a brand identity and […]
As part of its successful launch, Scope’s new brand has been brought to life and rolled out across all areas of the organisation. Scope’s Brand and Creative Manager Hannah Redmond talks about […]
In our ambition to test the limits and push the boundaries of accessible design, we look at the design and layout principles to follow. Well-organised content laid out in a linear, logical […]
Good design and communication are about engaging as much of your audience as possible. Scope’s Designer David Hibberd shares some guidance on the alternative formats to consider so that all audiences are […]
Illustration is a powerful tool for bringing different kinds of information to life. Scope’s Junior Designer Lizzie Morgan talks about the collaborative process of developing an illustration style which brings clarity and […]
Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she goes about capturing storytellers’ images to connect with viewers, shift their perceptions […]
There is often a lot of focus on design following a rebrand. But a brand’s choice of words is just as important. Following the rebrand of Scope, we look how we defined […]
In our accessibility blog series, we look at how to test the limits and push the boundaries in the ambition of achieving inspirational design. Clare Wilson, Creative Lead at The Team, looks […]
Bruno Maag from international typeface designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that accessible typography contributes to the success of a […]
The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a […]
Brand vs Service Design. We look at how these two disciplines stack up against one another in a world where consumers are buying experience. I’ve been considering the merits of two similar […]
As the digital landscape becomes more complicated over time, logos will continue to become simpler. Sometimes less is more, and an extremely simplified mark often lasts longer. Dave Recchia, Creative Director at […]
Simon Mannering, at The Team, discusses how a brand chooses to deliver its message is of vital importance to the success of its message and the connection it will make with its […]
From clear brand processes, brand strategies to design frameworks, Brand Strategist Dan Dufour gives us his tops tips on how to successfully pull off a rebrand. There is no greater satisfaction as […]
Dan Dufour discusses the reasons why Branding and Fundraising teams in the charity sector notoriously have a strained relationship. This article looks at the challenges, and provides tips to working together to […]
Good design always walks the line. Creative Lead Aidan Brennan offers a personal perspective on how he applies Design Thinking to a branding project and how a designer walks the line between […]
Can a couple be a brand? We consider the royal wedding as a brand experience. Posh and Becks have done it. What does the way Harry and Meghan, the latest Windsor super-couple, […]
We look at whether or not your company videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]
The Team was tasked with designing the Rightmove Annual Report 2017 to reflect its culture and highlight the people who bring it to life. We love it when our clients make it […]
The rising power of the micro-movement involves the ability to fall in or out of love with a brand based on the experience of a simple interaction. We look at how we […]
Did your charity brand stand out on at the London Marathon? There is no bigger test for a successful visual identity. We live in a competitive world where people are bombarded with […]
Brands use personality traits to offer reassurance and attract like-minded people. Read how designers and businesses use brand archetypes to define personality traits and inform decisions. Designers get paid to make choices. […]
Dan Dufour discusses two recently refreshed animal welfare brands: Battersea Dogs and Cats Home and the RSPCA. I’ve spotted two well-known animal charities activate refreshed brands last week. So here are my […]
What qualifies as ‘good design’ may not look beautiful or interesting. Here, we’ll see effective design is about using insights to either change or encourage behaviours, while always putting the customer at the centre. […]
In response to Design Week’s article where Pentagram partner Natasha Jen recently lambasted the term ‘design thinking’, Designer Anthony Coombes responds to how design thinking is delivering satisfying experiences to customers and is […]
Wayfinding is simply user experience design within a built environment. Helping others to orientate themselves, choose a path, keep on track and complete a journey. Designing a visual language that guides users […]
Designers want to solve problems. We like to go away and work on something, then reveal a solution. ‘Bringing the magic’ might be what’s needed at a critical point in a project. […]
Katrina Brooks 
Simon Mannering 
Cliff Ettridge 
The Team 
Clare Wilson 
Dan Dufour 
Anthony Coombes 
Dave Recchia 
Aidan Brennan 
Leigh Dowding 
Bob Wheller 
Sally Tarbit 
Sarah Martzloff