A visual identity is made up of different graphic elements. Logo. Social media icon. Graphic device. Colour palette. Typography. Photography. Illustrations. Iconography. Put together with care, they can project your brand’s unique […]
Brands often compete in crowded market places. This blog looks at ‘what is brand positioning’ and how to establish your brand position in the hearts and minds of your customers to stand-out […]
Most of our interactions with brands are now through digital channels. So, we look at how brand and digital can work more closely together to embrace new opportunities and reach audiences. With […]
The brand experience as a passenger starts long before you get on the plane. It starts the moment you think about travel. And it’s at that point that the stress kicks in. […]
In this blog Brand Strategist Dan Dufour explores how to define your brand personality, with examples from recent brand projects completed by The Team. When creating a brand strategy, it is important […]
The Team joined forces with RBS and LOM Architects in August 2018 to transform Level 3 at 250 Bishopsgate into an innovative and dynamic co-working space. Find out how we designed their […]
Packaging can influence our purchase decisions and brands can take advantage with colour, imagery and logos. We conducted a blind mince pie taste test, to determine the quality of a product when […]
From John Lewis, Waitrose & Partners to Iceland, we review this year’s Christmas adverts to see if our perceptions of each brand align with how they have positioned themselves in their Christmas […]
We have further developed our Gas Safe Register ‘Don’t Cut Corners with Gas’ campaign, making the Register more relevant, valuable and memorable by dramatising and humanising the consequences of cutting corners with […]
Brands are all about people – both customers and employees. We look at the Kapferer’s Brand Identity Prism, which considers customers and employees in every panel to build a brand identity and […]
As part of its successful launch, Scope’s new brand has been brought to life and rolled out across all areas of the organisation. Scope’s Brand and Creative Manager Hannah Redmond talks about […]
In our ambition to test the limits and push the boundaries of accessible design, we look at the design and layout principles to follow. Well-organised content laid out in a linear, logical […]
Good design and communication are about engaging as much of your audience as possible. Scope’s Designer David Hibberd shares some guidance on the alternative formats to consider so that all audiences are […]
Illustration is a powerful tool for bringing different kinds of information to life. Scope’s Junior Designer Lizzie Morgan talks about the collaborative process of developing an illustration style which brings clarity and […]
Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she goes about capturing storytellers’ images to connect with viewers, shift their perceptions […]
There is often a lot of focus on design following a rebrand. But a brand’s choice of words is just as important. Following the rebrand of Scope, we look how we defined […]
In our accessibility blog series, we look at how to test the limits and push the boundaries in the ambition of achieving inspirational design. Clare Wilson, Creative Lead at The Team, looks […]
Bruno Maag from international typeface designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that accessible typography contributes to the success of a […]
The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a […]
Brand vs Service Design. We look at how these two disciplines stack up against one another in a world where consumers are buying experience. I’ve been considering the merits of two similar […]
As the digital landscape becomes more complicated over time, logos will continue to become simpler. Sometimes less is more, and an extremely simplified mark often lasts longer. Dave Recchia, Creative Director at […]
Simon Mannering, at The Team, discusses how a brand chooses to deliver its message is of vital importance to the success of its message and the connection it will make with its […]
From clear brand processes, brand strategies to design frameworks, Brand Strategist Dan Dufour gives us his tops tips on how to successfully pull off a rebrand. There is no greater satisfaction as […]
Dan Dufour discusses the reasons why Branding and Fundraising teams in the charity sector notoriously have a strained relationship. This article looks at the challenges, and provides tips to working together to […]
Good design always walks the line. Creative Lead Aidan Brennan offers a personal perspective on how he applies Design Thinking to a branding project and how a designer walks the line between […]
Can a couple be a brand? We consider the royal wedding as a brand experience. Posh and Becks have done it. What does the way Harry and Meghan, the latest Windsor super-couple, […]
We look at whether or not your corporate videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]
The Team was tasked with designing the Rightmove Annual Report 2017 to reflect its culture and highlight the people who bring it to life. We love it when our clients make it […]
The rising power of the micro-movement involves the ability to fall in or out of love with a brand based on the experience of a simple interaction. We look at how we […]
Did your charity brand stand out on at the London Marathon? There is no bigger test for a successful visual identity. We live in a competitive world where people are bombarded with […]
Dan Dufour 
Kevin MacKenzie 
Clare Wilson 
Katrina Brooks 
Simon Mannering 
Cliff Ettridge 
The Team 
Anthony Coombes 
Dave Recchia 
Aidan Brennan 
Leigh Dowding 
Bob Wheller 
Sally Tarbit