Dan Dufour What is brand positioning?
Brands often compete in crowded market places. This blog looks at ‘what is brand positioning’ and how to establish your brand position in the hearts and minds of your customers to stand-out […]
Branding Category
Five top tips for innovating brand and digital
Most of our interactions with brands are now through digital channels. So, we look at how brand and digital can work more closely together to embrace new opportunities and reach audiences. With […]
Kevin MacKenzie To Brand. To Act.
The brand experience as a passenger starts long before you get on the plane. It starts the moment you think about travel. And it’s at that point that the stress kicks in. […]
How to define your brand personality
In this blog Brand Strategist Dan Dufour explores how to define your brand personality, with examples from recent brand projects completed by The Team. When creating a brand strategy, it is important […]
Clare Wilson Workplace Wednesday: Using visual identity to create an innovative and dynamic co-working space
The Team joined forces with RBS and LOM Architects in August 2018 to transform Level 3 at 250 Bishopsgate into an innovative and dynamic co-working space. Find out how we designed their […]
Katrina Brooks The proof is in the pudding (or in this case, mince pie)
Packaging can influence our purchase decisions and brands can take advantage with colour, imagery and logos. We conducted a blind mince pie taste test, to determine the quality of a product when […]
Is Christmas the perfect time to consider brand positioning?
From John Lewis, Waitrose & Partners to Iceland, we review this year’s Christmas adverts to see if our perceptions of each brand align with how they have positioned themselves in their Christmas […]
Simon Mannering Building effective flex for the Gas Safe Register
We have further developed our Gas Safe Register ‘Don’t Cut Corners with Gas’ campaign, making the Register more relevant, valuable and memorable by dramatising and humanising the consequences of cutting corners with […]
Cliff Ettridge How you can make your brand identity prism work inside out
Brands are all about people – both customers and employees. We look at the Kapferer’s Brand Identity Prism, which considers customers and employees in every panel to build a brand identity and […]
The Team A truly game-changing brand
As part of its successful launch, Scope’s new brand has been brought to life and rolled out across all areas of the organisation. Scope’s Brand and Creative Manager Hannah Redmond talks about […]
Top tips on how to achieve easy-to-navigate layouts
In our ambition to test the limits and push the boundaries of accessible design, we look at the design and layout principles to follow. Well-organised content laid out in a linear, logical […]
Raising standards with alternative formats
Good design and communication are about engaging as much of your audience as possible. Scope’s Designer David Hibberd shares some guidance on the alternative formats to consider so that all audiences are […]
Illustration that connects and reflects society
Illustration is a powerful tool for bringing different kinds of information to life. Scope’s Junior Designer Lizzie Morgan talks about the collaborative process of developing an illustration style which brings clarity and […]
Using photography to capture emotive stories
Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she goes about capturing storytellers’ images to connect with viewers, shift their perceptions […]
The importance of words in a rebrand
There is often a lot of focus on design following a rebrand. But a brand’s choice of words is just as important. Following the rebrand of Scope, we look how we defined […]
Colour me happy
In our accessibility blog series, we look at how to test the limits and push the boundaries in the ambition of achieving inspirational design. Clare Wilson, Creative Lead at The Team, looks […]
Typography in the mind
Bruno Maag from international typeface designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that accessible typography contributes to the success of a […]
Championing accessible design and disability equality
The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a […]
Anthony Coombes Brand vs Service Design
Brand vs Service Design. We look at how these two disciplines stack up against one another in a world where consumers are buying experience. I’ve been considering the merits of two similar […]
Dave Recchia Making Responsive Logos
As the digital landscape becomes more complicated over time, logos will continue to become simpler. Sometimes less is more, and an extremely simplified mark often lasts longer. Dave Recchia, Creative Director at […]
The design industry is a mirror
Simon Mannering, at The Team, discusses how a brand chooses to deliver its message is of vital importance to the success of its message and the connection it will make with its […]
How to pull off a rebrand
From clear brand processes, brand strategies to design frameworks, Brand Strategist Dan Dufour gives us his tops tips on how to successfully pull off a rebrand. There is no greater satisfaction as […]
Branding that works for Fundraising
Dan Dufour discusses the reasons why Branding and Fundraising teams in the charity sector notoriously have a strained relationship. This article looks at the challenges, and provides tips to working together to […]
Aidan Brennan Walking the line: How good design thinking keeps me on the straight and narrow
Good design always walks the line. Creative Lead Aidan Brennan offers a personal perspective on how he applies Design Thinking to a branding project and how a designer walks the line between […]
Harry and Meghan put their brand on the map with the wedding of the year
Can a couple be a brand? We consider the royal wedding as a brand experience. Posh and Becks have done it. What does the way Harry and Meghan, the latest Windsor super-couple, […]
Leigh Dowding Branded video introductions and stings – should your business have one?
We look at whether or not your company videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]
Bob Wheller Strike a pose with Rightmove’s Annual Report 2017
The Team was tasked with designing the Rightmove Annual Report 2017 to reflect its culture and highlight the people who bring it to life. We love it when our clients make it […]
Sally Tarbit The importance of micro-moments
The rising power of the micro-movement involves the ability to fall in or out of love with a brand based on the experience of a simple interaction. We look at how we […]
An outstanding performance at the London Marathon
Did your charity brand stand out on at the London Marathon? There is no bigger test for a successful visual identity. We live in a competitive world where people are bombarded with […]
Which personality type are you?
Brands use personality traits to offer reassurance and attract like-minded people. Read how designers and businesses use brand archetypes to define personality traits and inform decisions. Designers get paid to make choices. […]