Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she goes about capturing storytellers’ images to connect with viewers, shift their perceptions […]
There is often a lot of focus on design following a rebrand. But a brand’s choice of words is just as important. Following the rebrand of Scope, we look how we defined […]
In our accessibility blog series, we look at how to test the limits and push the boundaries in the ambition of achieving inspirational design. Clare Wilson, Creative Lead at The Team, looks […]
Bruno Maag from international typeface designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that accessible typography contributes to the success of a […]
The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a […]
Brand vs Service Design. We look at how these two disciplines stack up against one another in a world where consumers are buying experience. I’ve been considering the merits of two similar […]
As the digital landscape becomes more complicated over time, logos will continue to become simpler. Sometimes less is more, and an extremely simplified mark often lasts longer. Dave Recchia, Creative Director at […]
Simon Mannering, at The Team, discusses how a brand chooses to deliver its message is of vital importance to the success of its message and the connection it will make with its […]
From clear brand processes, brand strategies to design frameworks, Brand Strategist Dan Dufour gives us his tops tips on how to successfully pull off a rebrand. There is no greater satisfaction as […]
Dan Dufour discusses the reasons why Branding and Fundraising teams in the charity sector notoriously have a strained relationship. This article looks at the challenges, and provides tips to working together to […]
Good design always walks the line. Creative Lead Aidan Brennan offers a personal perspective on how he applies Design Thinking to a branding project and how a designer walks the line between […]
Can a couple be a brand? We consider the royal wedding as a brand experience. Posh and Becks have done it. What does the way Harry and Meghan, the latest Windsor super-couple, […]
We look at whether or not your company videos require a branded video introduction or title. 99% of the time, they don’t! But why? After spending time crafting your video to tell […]
The Team was tasked with designing the Rightmove Annual Report 2017 to reflect its culture and highlight the people who bring it to life. We love it when our clients make it […]
The rising power of the micro-movement involves the ability to fall in or out of love with a brand based on the experience of a simple interaction. We look at how we […]
Did your charity brand stand out on at the London Marathon? There is no bigger test for a successful visual identity. We live in a competitive world where people are bombarded with […]
Brands use personality traits to offer reassurance and attract like-minded people. Read how designers and businesses use brand archetypes to define personality traits and inform decisions. Designers get paid to make choices. […]
Dan Dufour discusses two recently refreshed animal welfare brands: Battersea Dogs and Cats Home and the RSPCA. I’ve spotted two well-known animal charities activate refreshed brands last week. So here are my […]
What qualifies as ‘good design’ may not look beautiful or interesting. Here, we’ll see effective design is about using insights to either change or encourage behaviours, while always putting the customer at the centre. […]
In response to Design Week’s article where Pentagram partner Natasha Jen recently lambasted the term ‘design thinking’, Designer Anthony Coombes responds to how design thinking is delivering satisfying experiences to customers and is […]
Wayfinding is simply user experience design within a built environment. Helping others to orientate themselves, choose a path, keep on track and complete a journey. Designing a visual language that guides users […]
Designers want to solve problems. We like to go away and work on something, then reveal a solution. ‘Bringing the magic’ might be what’s needed at a critical point in a project. […]
You may or may not have heard of sonic branding, the sounds that we associate with brands, but it’s an aspect of marketing that surrounds us every day. Just think of the […]
The football is only half the fun at the Super Bowl! Besides the halftime show, in which Justin Timberlake was dwarfed by the razzmatazz of the grand event, another firm favourite of […]
Last year, Lady Gaga saw sales of her digital catalogue spike by more than 1,000% on the day she performed at the Super Bowl halftime show. Indirectly, it’s worth a lot of […]
In its series ‘What will 2018 look like’, Design Week predicted that more brands will strengthen their existing identities this year, rather than throwing them away and starting again. I agree and […]
Open Banking is here. With your permission, businesses other than your bank can now access your financial data to provide relevant offers and services. But what does this mean for brands in […]
It’s been a year since The Team created a new visual identity for Rightmove, one of the UK’s top ten busiest websites. To convey Rightmove’s customer proposition ‘find your happy’, The Team […]
We buy products, services and organisations that we trust. To help consumers decide between things, we create brands. These brands represent the reason why we should trust something or choose it above […]
Businesses are making additions to their overall strategy by defining their brand purpose and are witnessing the returns this has had on the bottom line, customer loyalty and employee engagement. What we’re […]
The Team 
Dan Dufour 
Clare Wilson 
Anthony Coombes 
Dave Recchia 
Simon Mannering 
Aidan Brennan 
Cliff Ettridge 
Leigh Dowding 
Bob Wheller 
Sally Tarbit 
Sarah Martzloff 
Ashley Gladwell