How do you get every employer in the country to do things differently? It’s a massive exercise in both communications and behaviour change. Here at The Team we use techniques developed by P.J. Fogg to help us, which focuses on three design factors that are important to persuade behaviour change:
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To help those about to embark on adopting a social intranet, we’ve outlined six key principles that we believe are essential for success on a new social adventure. They’ve worked for us and we now have a thriving internal community that has transformed the way we work.