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Jan Enkelmann

Jan Enkelmann

Rebranding – What to do about the logo?
Rebranding – What to do about the logo?
janenkelmann Jan Enkelmann

Rebranding – What to do about the logo?

A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.