Last month, The Team welcomed our new Digital Design Director to the fold. Emily Eaves took time out to find out more about Reza Kay.
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We have gone a bit social media crazy – both personally and in business. As a marketer, I am bombarded daily with contrasting information about social media. One minute I’m told it will drive business through the roof, the next I’m warned about its darker side.
Based on everything I have read, listened to and discussed, I have come to my own conclusion. Much like everything else in life, I have adopted an ‘in moderation’ approach to social media.
As a child I used to love arts and crafts. I remember contently sitting for hours and hours making cards, modelling clay, quilling, painting and drawing- anything that allowed me to express my creativity. I spent all my pocket money in arts and crafts shops, gazing in wonderment over all the materials, revelling in the colours and textures and thinking about what I could use for my next art project. So where did my passion for arts and crafts go?
The M&S Shwop campaign began as an internal CSR initiative that later progressed to become their biggest non-product campaign rolled out to M&S customers across the country in stores and online. The basic idea is that staff and customers donate their unwanted clothes, which are then sold in Oxfam shops, shipped to Africa for resale in local markets, or recycled to support the environment.
In conjunction with our Christmas card and its theme of giving, The Team undertook ’12 days of fundraising’ in the lead up to Christmas for Make-A-Wish foundation, a heart-warming charity that grants wishes to children with life threatening conditions.
As part of its on-going CSR commitment, The Team supported The Little House of Fairy Tales in their staging of a unique creative activity day.
On Friday 4th October The Team were the proud sponsors of this year’s The Little House of Fairy Tales event. Now in its 3rd year it brings together parents, creatives, teachers and the local community in hosting a creative activity packed day for children aged 4 to11 at a Paddington based primary school.
We’re always coming up with fun and innovative ways to work with our clients on employee engagement, so our somewhat madcap use of Plasticine as a way to present a communications strategy to a new client comes as no surprise.