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Brand Strategist
A new era of charity public engagement We live in an unpredictable, global, hyper-connected world where the pace of business is fast. Competition is stiff. Collaboration is commonplace. Disruption is everywhere. Transparency […]
It’s understandable that senior management want to conduct research before investing in a new brand. The need to keep everyone on-board can also result in scrutiny from key audiences. But ‘design by […]
Download free e-book ‘How Good Is Your Brand Purpose?’ We live in volatile times, economically, politically and socially. But there’s one thing I am certain of. More and more businesses are “doing […]
What has led us to the trend for businesses to define their social purpose? Branding dates back to the ancient Egyptians, where people marked their property. The Industrial Revolution followed with mass […]
I had the pleasure of attending the European Responsible Business Summit this week, the leading conference advancing the responsible business agenda with a focus on social purpose and impact. Here are a […]
Strong brands should have a clear point of difference to stand out from the crowd; called ‘differentiation’ in marketing speak. Yet more and more charities are becoming similar as they adopt a […]
The business case for defining and activating your social purpose (why you exist and the value you create for society) has been mounting, with media mentions of “purpose-driven” increasing eight-fold last year. […]
We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
The recent CharityComms Brand Breakfast on brand strategy and story, and conference on the future of public engagement, has reignited my passion for the power of emotive storytelling. There is no question […]
Let’s face it, brand strategies come in all shapes and sizes. Brand models. Brand platforms. Onions. Worlds. Keys. Pyramids. All populated with a multitude of words. Vision. Mission. Values. Beliefs. Behaviours. Purpose. […]
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]
There is no doubt that the third sector is currently suffering a crisis of trust with the Charity Commission reporting that public trust has fallen to a ten-year low. At the same […]
I can still remember when I first saw Channel 4’s trailer for the 2012 Paralympics The Superhumans. The music. The attitude. The bravery. The cinematic look and feel. It made the hairs […]
We all know that a brand is more than just a logo. But in trying to avoid that common misconception, we don’t often stop to celebrate good logo design. I may be […]
There has never been a better – or more dangerous time – for brands to partner to deliver a social impact. The opportunity 2015 was a great year for sustainability and social […]
We’re so paranoid about reinforcing the myth that a brand is just a logo in the charity sector that we sadly rarely celebrate the value of design. Yet it’s a love of […]