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Cliff Ettridge

Cliff Ettridge

Since joining The Team in 2002, Cliff has led our employee engagement offer, delivering projects for clients such as IBM, RBS, Three and the BBC, as well as helping the BP leadership release their new values and behaviours to the global organisation.

Today he leads a team delivering work for BP, Southwest Airlines, the Open University and Centrica. Together with a wider employee engagement team he designs employer brands, creates internal communication plans and develops campaigns to bring business strategy and messages to life.

Prior to joining The Team Cliff headed internal communications at The Body Shop International, was creative director at Banner McBride, then the sole employee engagement consultancy within WPP.

With over 25 years’ experience in developing employee engagement strategies, Cliff’s expertise lies in developing ideas that can bring basic business concepts to life and attract and retain talent. The mix of client experience, from Deutsche Bank and BP through to M&S, means that Cliff has developed excellent insights into how a wide range of people inside businesses think and feel. In the past year, Cliff and his team have embarked on employee engagement projects that have reached nearly one million people in work.

Changing employee behaviour with Marks & Spencer using superhero powers
Changing employee behaviour with Marks & Spencer using superhero powers
cliffettridge Cliff Ettridge

Changing employee behaviour with Marks & Spencer using superhero powers

Marks and Spencer is the first major UK retailer to meet sustainability targets and to go carbon neutral. To inject a bit of fun and colour into the subject we created a cartoon hero called Captain Energy, who helped to deliver practical advice and tips, making it both easy and fun to save energy. He’s recently had a little press coverage for his efforts!

Does the population explosion and recession mean a change to how we work forever?
Does the population explosion and recession mean a change to how we work forever?
cliffettridge Cliff Ettridge

Does the population explosion and recession mean a change to how we work forever?

I stumbled across worldometers.info the other day – full of truly impressive and overwhelming data that made me think about the future of the jobs market in a big way.

It’s possible that population explosion will seriously affect the numbers that will continue to stay in long-term unemployment; it’ll change the pools where we will find talent and it will affect the nature of the contracts we draw up with employers. It’s going to change the nature of reward. And it’s going to cause pain. That’s what it feels like.