How do you create a great brand? Consistency, clarity, having a clear purpose and knowing your audience. With that in mind, happy birthday ‘Now that’s what I call Music!’ I remember my […]
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Since joining The Team in 2002, Cliff has led our employee engagement offer, delivering projects for clients such as HSBC, English Heritage, Three and the BBC, as well as helping the BP release their new values and behaviours to the global organisation.
Today he leads a team delivering work for BP, IBM, Citizens Advice and Arcadis. Together with a wider employee engagement team he designs employer brands, creates internal communication plans and develops campaigns to bring business strategy and messages to life.
Prior to joining The Team Cliff headed internal communications at The Body Shop International, was creative director at Banner McBride, then the sole employee engagement consultancy within WPP.
With over 25 years’ experience in developing employee engagement strategies, Cliff’s expertise lies in developing ideas that can bring basic business concepts to life and attract and retain talent. The mix of client experience, from NatWest Group and BP through to Southwest Airlines, means that Cliff has developed excellent insights into how a wide range of people inside businesses think and feel. In the past year, Cliff and his team have embarked on employee engagement projects that have reached nearly one million people in work.
Most of us are creatures of habit. But when someone does introduce us to something new that we like, we love it. We adopt it. With that in mind, as communicators we […]
World Cup fever mounts as England play Croatia in the semi-final. Croatia will be hoping to reach the final for the first time and England will be hoping to end a 52-year […]
Do employees think purpose is that important when it comes to an employer brand? We look at purpose vs social purpose and what employees see as important in a role. The 2016 […]
5 things we can do to give Gen Z employees (and Millennials) internal communication tools fit for the age
Did you know that 75% of employees are not desk-workers? 61 million people in the US are Gen Z (more than Gen X). 15% of the population in Europe are Gen Z […]
Can a couple be a brand? We consider the royal wedding as a brand experience. Posh and Becks have done it. What does the way Harry and Meghan, the latest Windsor super-couple, […]
A merger or acquisition can often be a clash of the cultures. Cliff Ettridge discusses his three tips for keeping employees focused while going through an M&A. Keeping employees focused during a […]
This article looks at three tips for organisations to follow in order to turn around a toxic brand or a brand that is faced with a crisis. What is a toxic brand? […]
The role of employees in seeing a brand through the tough times is invaluable. Cliff Ettridge looks at the recent Oxfam brand crisis, his time working at The Body Shop and how […]
Last year, Lady Gaga saw sales of her digital catalogue spike by more than 1,000% on the day she performed at the Super Bowl halftime show. Indirectly, it’s worth a lot of […]
When it comes to segmentation, marketers are brilliant in targeting content at customer types, but not so good when it comes to employee engagement. Internal campaigns are still built around hierarchies rather […]
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose‘ they cry. But often they fall short and instead of looking at their true purpose in society and […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
How is agile working different to other ways of working? Our workplace has just started the process of embracing more agile ways of working. That includes hot desking, working in smaller more […]
Download free e-book ‘How Good Is Your Brand Purpose?’ My first boss taught me the importance of Purpose. She was a determined woman who taught me that Purpose is multi-faceted. It’s owned […]
People build brands and brands build businesses, says The Team’s employee engagement expert, Cliff Ettridge. The challenge is seeing both sides of the brand coin and getting it right for employees AND customers. […]
The definition of employee is beside the point, says The Team’s employee engagement expert, Cliff Ettridge. What’s important is loyalty, and that’s increasingly hard to earn in the gig economy. Employee is […]
Download Future Workplace e-book In part three of his series on the top five challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, says messaging beats email if you want […]
In this part in his series on the top five challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, says desks are boxing in creativity. Workspaces should be designed around […]
In the first of a five-part series on the top challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, shares how to challenge beliefs and manage change through storytelling. There’s […]
It’s resignation time. The impact of no succession plan and the role of communications in fixing that
No succession plan. No plan. It really is a disaster for those left behind when leaders choose to leave a talent vacuum when they choose to go.
Yesterday we hosted an event on gender parity. We managed to secure 50 clients to attend the launch of a film that explored the case for gender parity in the workplace. We managed […]
“Oh, I think there’s equality in our office. There’s an equal split between men and women in all roles. Of course, we’re reporting to a man at the top.” This was just […]
As part of our series of exclusive TeamTalks, we have invited three photographers to share their insights on what makes a perfect photograph. Using the same subject matter, photographers Ben Gold, Arnhel […]
A college in the UK has started to teach students how to be hygge – the Danish concept of happiness. According the BBC website, hygge at home is Sitting by the fire […]
We are about to embark on a referendum that will decide whether the UK stays in the EU or leaves. No doubt about it. But, what is the question we will face? Will it be “Yes, we should stay in the EU?” Or “No, we should not leave the EU?”
Same outcome. Different words.
How do you see your employer this Valentine’s Day? Will you be sending a secret card? Do you want to whisper, “I quite fancy you”, or are you in the rare position of wanting to shout “Work! I bloody love you!”
Cliff Ettridge in praise of Brighton & Hove Albion. A club with an attitude and a disciplined plan that would be the envy of many a corporation worldwide.
Last month I was lucky enough to be taken on a guided tour of a new workplace. The place in question is around 4 years old. It reflects the future of the workplace and begs questions for the future of internal communications and leadership.
Marks and Spencer is the first major UK retailer to meet sustainability targets and to go carbon neutral. To inject a bit of fun and colour into the subject we created a cartoon hero called Captain Energy, who helped to deliver practical advice and tips, making it both easy and fun to save energy. He’s recently had a little press coverage for his efforts!