Internal communications need to do its bit in helping businesses drive change, adopt technology and upskill and reskill workers. We look at 5 reasons why internal communications is important. Sometimes when thinking […]
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Since joining The Team in 2002, Cliff has led our employee engagement offer, delivering projects for clients such as IBM, RBS, Three and the BBC, as well as helping the BP leadership release their new values and behaviours to the global organisation.
Today he leads a team delivering work for BP, Southwest Airlines, the Open University and Centrica. Together with a wider employee engagement team he designs employer brands, creates internal communication plans and develops campaigns to bring business strategy and messages to life.
Prior to joining The Team Cliff headed internal communications at The Body Shop International, was creative director at Banner McBride, then the sole employee engagement consultancy within WPP.
With over 25 years’ experience in developing employee engagement strategies, Cliff’s expertise lies in developing ideas that can bring basic business concepts to life and attract and retain talent. The mix of client experience, from Deutsche Bank and BP through to M&S, means that Cliff has developed excellent insights into how a wide range of people inside businesses think and feel. In the past year, Cliff and his team have embarked on employee engagement projects that have reached nearly one million people in work.
Why is employee engagement important? Employee engagement comes from great leadership and a great employee value proposition. We look at why it’s the hard fabric of what people are offered (the focus) and the […]
Change in the design of workplaces is rapid. To help employees perform to the standard that they want, employers need to create experiences and workspaces that make that happen. Smarkets is doing […]
On Remembrance Sunday 2018 we look at the number of men drafted into the armed forces between 1914 and 1918 and put that number into perspective using numbers from 2018 employers. This […]
Brands are all about people – both customers and employees. We look at the Kapferer’s Brand Identity Prism, which considers customers and employees in every panel to build a brand identity and […]
World Mental Health Day has helped increased awareness of mental health issues. As a result, we are more open about mental health than ever before with it becoming a natural part of […]
Employee experience is everything. It’s not about delivering employee engagement. It’s about delivering trust. An employer brand experience that delivers trust, also delivers customer results and great customer experience. Trust is the […]
Workday is everywhere, and increasingly organisations are seeking to embed it as they seek greater automation, more data to drive HR decision-making and to give more control back to employees. What should […]
The Generation Z workforce are coming, and they are a more diverse set of employees looking for different experiences and have a different attitude towards the workplace. We look at how businesses […]
How do you create a great brand? Consistency, clarity, having a clear purpose and knowing your audience. With that in mind, happy birthday ‘Now that’s what I call Music!’ I remember my […]
Most of us are creatures of habit. But when someone does introduce us to something new that we like, we love it. We adopt it. With that in mind, as communicators we […]
World Cup fever mounts as England play Croatia in the semi-final. Croatia will be hoping to reach the final for the first time and England will be hoping to end a 52-year […]
Do employees think purpose is that important when it comes to an employer brand? We look at purpose vs social purpose and what employees see as important in a role. The 2016 […]
5 things we can do to give Gen Z employees (and Millennials) internal communication tools fit for the age
Did you know that 75% of employees are not desk-workers? 61 million people in the US are Gen Z (more than Gen X). 15% of the population in Europe are Gen Z […]
Can a couple be a brand? We consider the royal wedding as a brand experience. Posh and Becks have done it. What does the way Harry and Meghan, the latest Windsor super-couple, […]
A merger or acquisition can often be a clash of the cultures. Cliff Ettridge discusses his three tips for keeping employees focused while going through an M&A. Keeping employees focused during a […]
This article looks at three tips for organisations to follow in order to turn around a toxic brand or a brand that is faced with a crisis. What is a toxic brand? […]
The role of employees in seeing a brand through the tough times is invaluable. Cliff Ettridge looks at the recent Oxfam brand crisis, his time working at The Body Shop and how […]
Last year, Lady Gaga saw sales of her digital catalogue spike by more than 1,000% on the day she performed at the Super Bowl halftime show. Indirectly, it’s worth a lot of […]
When it comes to segmentation, marketers are brilliant in targeting content at customer types, but not so good when it comes to employee engagement. Internal campaigns are still built around hierarchies rather […]
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose’ they cry. But often they fall short and instead of looking at their true purpose in society and […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
How is agile working different to other ways of working? Our workplace has just started the process of embracing more agile ways of working. That includes hot desking, working in smaller more […]
Download free e-book ‘How Good Is Your Brand Purpose?’ My first boss taught me the importance of Purpose. She was a determined woman who taught me that Purpose is multi-faceted. It’s owned […]
People build brands and brands build businesses, says The Team’s employee engagement expert, Cliff Ettridge. The challenge is seeing both sides of the brand coin and getting it right for employees AND customers. […]
The definition of employee is beside the point, says The Team’s employee engagement expert, Cliff Ettridge. What’s important is loyalty, and that’s increasingly hard to earn in the gig economy. Employee is […]
Download Future Workplace e-book In part three of his series on the top five challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, says messaging beats email if you want […]
In this part in his series on the top five challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, says desks are boxing in creativity. Workspaces should be designed around […]
In the first of a five-part series on the top challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, shares how to challenge beliefs and manage change through storytelling. There’s […]
It’s resignation time. The impact of no succession plan and the role of communications in fixing that
No succession plan. No plan. It really is a disaster for those left behind when leaders choose to leave a talent vacuum when they choose to go.