We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and practically.
We recently held a VR day for some clients (and everyone here at The Team) to experience Samsung Gear and HTC Vive.
This is a bit of practical stuff we learnt.
1. Not everybody will wear a headset
We had a handful of people that just couldn’t use the headset as it ‘freaked them out’. This didn’t come down to age or gender but some people just don’t like ‘the not feeling there’ VR experience.
2. The VR user interface experience can be poor and is inconsistent
There are already some rough rules appearing around what does and doesn’t work in Virtual Reality user experiences (VR UX). However, there are many apps that rely on people understanding every button on a controller that they may not have used before or different software using different buttons for the same task. Clearly explain the controllers function and let people play with them before they put the headset on.
3. Encourage people to move around
Quite often, those that haven’t tried it before become paralysed with amazement and just stand still. We did, however, have some using the art package Tilt Brush lying on the floor.
4. It can make you feel a bit odd afterwards
Some people stated that they felt a bit ‘drunk’ after using the HTC Vive. So far, like feeling ill, this doesn’t seem to be fully understood. It’s thought at the moment that the virtual experience, if a tiny bit out of sync, can trick your mind into thinking it’s been poisoned and that’s why everything is a bit odd. This then makes your body want to throw up the poison. Thus, for just a few, I feel a bit sick was mentioned.
5. It opens your mind to the possibilities…
We had clients and creatives suggesting how it could be used on different scales from simple video to fully interactive walkthroughs of locations. If you haven’t tried it, I strongly suggest you give it a go.
6. Technology is accessible
The technology isn’t particularly expensive. The software that runs most Virtual and Augmented reality experiences has been around for years, in use by the gaming industry (Epic Unreal engine for example) . It’s not new tech, it’s established, updated tech, re-applied in an amazing new way.
7. Keep flies out of the room
There will be lots of open mouths in awe and smiles on faces.
If you would like us to immerse you into a VR strategy experience then drop us a line at firstname.lastname@example.org.