Inspiring a movement of disability equality.
A new brand and visual identity with accessibility at its heart.
In 2017, Scope set out an ambitious new strategy to work towards the UK being a country in which disabled people and their families enjoy equality and fairness.
The Team’s brief was to create a new brand to deliver the new corporate strategy and build better understanding, with a focus on achieving brand clarity.
Read our blog series on accessible design
Throughout this week, we’ll be breaking down the elements that make up a visual identity and seeing how accessibility plays a key role >
By Dan Dufour
Championing accessible design and disability equality
The new Scope visual identity, developed by The Team in collaboration with Scope, uses accessible design to inspire a movement. Our 9-part accessibility blog series discusses designing all the elements of a brand with accessibility in mind to achieve inspirational design for all audiences. Read more >
By Bruno Maag
Typography in the mind
Bruno Maag from international typefaces designers Dalton Maag discusses how understanding your target audience and applying skill, best practice, and sensitivity will ensure that typography contributes to the success of a design. Read more >
By Clare Wilson
Colour me happy
We all see colour slightly differently and our perception is ‘coloured’ by the context in which we view it. Creative Lead Clare Wilson looks at the colour accessibility principles to follow to ensure a brand is accessible to all audiences. Read more >
By Dan Dufour
The importance of words in a rebrand
There is often a lot of focus on the design during a rebrand. But a brand’s choice of words is just as important. We look at tone of voice and how this was an important element in Scope’s accessible rebrand. Read more >
By Kayte Brimacombe
Using photography to capture emotive stories
Photography is widely accessible and a powerful tool to challenge misconceptions and raise awareness. Photographer Kayte Brimacombe discusses how she captures her storytellers’ images to connect with viewers, shift their perceptions and remind them of our shared humanity. Read more >
By Lizzie Morgan
Illustration that connects and reflects society
Illustration is a powerful tool for bringing different kinds of information to life. Scope’s Junior Designer Lizzie talks about the collaborative process of developing an illustration style which brings clarity and personality to Scope’s new brand.
By David Hibberd
Raising standards with alternative formats
Good design and communication are about engaging as much of your audience as possible. Scope’s Designer David shares some guidance on the alternative formats one should consider and when.
By Clare Wilson
Top tips on how to achieve easy-to-navigate layouts
Well-organised content laid out in a linear, logical design helps users orientate themselves and navigate through content effectively. We provide tips on how to achieve an accessible design and layout.
By Danielle Wootton
A truly game-changing brand
As part of its successful launch, Scope’s new brand has been brought to life in a recent campaign. We hear all about the impact it has had on audiences and how building accessibility from the start has been key to achieving inspirational design.
Working with The Team on our brand overhaul has been a huge success for Scope and a pleasure in the process too. Their quick understanding of our unique brand challenges was impressive from the offset. The commitment and talent across all teams (brand strategy, creative, account management) is felt at all stages of a project and delivers results. Thanks to The Team we have a truly game changing brand for our sector.
Danielle WoottonHead of Brand and Marketing, Scope
