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RBS Determined to make a difference

Harnessing the many faces of determination within RBS

RBS is driven by a bold ambition to become number one for customer service, trust and advocacy by 2020. In order to deliver on this ambition, a new bank-wide rallying call – Determined to make a difference – was launched across RBS. It’s how the bank brings its purpose to life, and how colleagues live the values. We developed the idea, ‘the many faces of determination’ to share pride and put a face to those people who show positivity and determination, whatever the challenge.

Over 40,000 employees have completed the determination profiler and found their face of determination.

Campaign sizzle reel

Here’s our award-winning engagement campaign summed up in 150 seconds
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RBS Determined to make a difference people

Hallmarks of determination

We developed a set of hallmarks to help the bank articulate what they mean by determination.

RBS Determined to make a difference posters RBS Determined to make a difference posters

Stories of determination

We shouted about colleagues who were Determined to make a difference and we put the spotlight on customers who had benefitted from that determination.

Determined to make a difference
RBS Determined to make a difference

The Determination Profiler

An online psychometric quiz, developed with the University of Cambridge. The profiler was designed to give you your ‘Face of determination’ – one of 12 different profiles.

RBS Determined to make a difference bag

Wow, what a day in our history! It feels like we’re lifting our heads up and looking to our future. I’ve been in this bank for almost 25 years through highs and lows. People like me stayed because we were determined to put things right.

Elaine ArdenRBS, Group Human Resources Director

Behind the scenes

RBS Determined to make a difference Campaign
RBS Determined to make a difference pens
RBS Determined to make a difference cards

Some of our work