Corporate branding: Home Office - Together

Defining an attitude and language to tackle anti-social behaviour

The brief

Over 24 hours in September 2003, there were 66,107 reports of anti-social behaviour - one every two seconds. Our brief was to help create awareness around the work of the Home Office's Anti-Social Behaviour Unit, whose brief was to work with partners across England and Wales to reduce instances of anti-social behaviour.

We were asked to create an identity that would reflect the Government's policy on dealing with, and taking a stand against, anti-social behaviour while putting the needs of the community first.

The solution

It was clear to us that an effective solution to the problem of anti-social behaviour was not the responsibility of any one agency or organisation. We needed to bring diverse stakeholders together with one common aim - 'Together' we can stamp it out.

A key aspect of the campaign has been the support of local campaigns through the production and mailing of the 'Together' campaign pack. The branding has also been rolled out across the website, helpline and the Academy.

"The Team has been instrumental in developing the Together campaign. Such a strong identity really helps to generate a sense of momentum behind our work to tackle anti-social behaviour.'"
Duncan Fulton, Publicity Manager, Home Office