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Tag: FMCG

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7 practical tips we learnt running a Virtual Reality workshop for our clients

We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and practically. We recently held a VR day for some clients (and everyone here at The Team) to experience Samsung Gear and HTC Vive. This is a bit of practical stuff we learnt. 1. Not everybody will wear a headset We had a handful of people that just couldn’t use the headset as it ‘freaked them out’. This didn’t come down to age or gender but some people just […]

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NEW OLD at the Design Museum

Thinking about design for the elderly may conjure up images of walkers and orthopedic shoes. The Design Museum’s pop-up exhibition is having none of that. NEW OLD not only aims to rethink […]

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The Shortcomings of Brand Stories

I have a lot of crap on my desk. Some of it is useful, some of it was useful, and some of it I don’t even remember where it came from. In […]

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16 tips for producing effective video animations for your business and avoiding common pitfalls

We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.

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The best brands are the ones that customers want to read

Your brand is your book. Every touch-point is the cover. Everyone who picks up your book is judging it based on the cover alone until such time that the cover convinces them […]

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Is your brand fit for purpose?

Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]