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Category: Opinion

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NEW OLD at the Design Museum

Thinking about design for the elderly may conjure up images of walkers and orthopedic shoes. The Design Museum’s pop-up exhibition is having none of that. NEW OLD not only aims to rethink […]

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The Shortcomings of Brand Stories

I have a lot of crap on my desk. Some of it is useful, some of it was useful, and some of it I don’t even remember where it came from. In […]

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The Team recommends: The Radical Eye: Modernist Photography from the Sir Elton John Collection

Last week, Tate Modern unveiled The Radical Eye: Modernist Photography from the Sir Elton John Collection. It’s the first collaboration between the Tate and Sir Elton, featuring nearly 150 vintage prints from […]

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The best brands are the ones that customers want to read

Your brand is your book. Every touch-point is the cover. Everyone who picks up your book is judging it based on the cover alone until such time that the cover convinces them […]

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Can corporate brands prove their purpose?

The calamity caused by the financial crisis left a distrust of big corporate brands in its wake. As a result the most elusive things for global brands to amass are trust and respect, in a world where transparency is expected and employees and customers can turn to Twitter to voice their feelings in a flash. The Global RepTrak 100 uncovers the top corporations that have earned trust and respect from consumers. The report uncovers the ‘emotional bond between companies and the general public across 15 markets’, and reveals that the top ten brands are having to enhance their reputation each […]

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It’s resignation time. The impact of no succession plan and the role of communications in fixing that

No succession plan. No plan. It really is a disaster for those left behind when leaders choose to leave a talent vacuum when they choose to go.