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Brand Strategy and Purpose

The Team has been in the business of creating brands that deliver a social impact for over 30 years, from Comic Relief and Fire Kills to M&S Plan A. Our ambition has always been to build brands that create value for society. People want to engage with a brand that has a clear point of view and a clear offer. Creating clarity of proposition and purpose aligned with strong brand positioning and presence is what we deliver.

Brand purpose

People want to engage with – and work for – brands that have a clear point of view and that create value for society. Brands with purpose have gone mainstream because they have been proven to accelerate growth, combining business objectives with social impact.

Brand strategy

Aligning the dynamics of your brand makes strong business strategy, adhering to a compelling central idea. When the external experience of a company aligns with its internal culture, the brand resonates authenticity.

Capabilities

Brand strategy and purpose

  • Brand strategy and purpose
  • Brand audit
  • Brand workshops
  • Brand story
  • Customer Value Proposition Engineering
  • Brand Story and Message Engineering™
  • Marketing & Communications Planning

Brand identity

  • Brand architecture
  • Visual identity
  • Campaign identity
  • Naming and straplines
  • Tone of voice
  • Logo and Design systems
  • Naming and Strapline development
  • Tone of Voice

Brand experience

  • Employee engagement
  • Customer experience
  • Integrated campaigns
  • Corporate partnership ideation
  • New Products & Services
  • Integrated Campaign Planning
  • Communications Toolkits

Interactive and Mobile

  • Content and social
  • Website design
  • Mobile and web apps
  • Campaign & Social

Customer Engagement

Brands communicate value, so building brands is good for business. We turn brands into valuable business assets through creativity and ideas that embrace digital and offline design to craft the right user experience for your audiences.

Achieving Results

Brands are most successful when customers vote with their wallets and their words; when they show support for what you’re doing, by buying or talking about your brand. Our work drives this behaviour.

Our new brand will allow the voice of people living with Parkinson’s to be heard much more clearly

Steve Ford
Chief Executive, Parkinsons UK

Some of our work

Our other services