We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
People build brands and brands build businesses, says The Team’s employee engagement expert, Cliff Ettridge. The challenge is seeing both sides of the brand coin and getting it right for employees AND customers. […]
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
Thinking about design for the elderly may conjure up images of walkers and orthopedic shoes. The Design Museum’s pop-up exhibition is having none of that. NEW OLD not only aims to rethink […]
I have a lot of crap on my desk. Some of it is useful, some of it was useful, and some of it I don’t even remember where it came from. In […]
Let’s face it, brand strategies come in all shapes and sizes. Brand models. Brand platforms. Onions. Worlds. Keys. Pyramids. All populated with a multitude of words. Vision. Mission. Values. Beliefs. Behaviours. Purpose. […]
Every year, Claridge’s puts up a Christmas tree in its lobby to mark the start of the festive season. Since 2009, the trees have been designed by heavy hitters of the fashion […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
Your brand is your book. Every touch-point is the cover. Everyone who picks up your book is judging it based on the cover alone until such time that the cover convinces them […]
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Experience Architect Jamie Stantonian shares his recent experience of VR For years it was a running joke in the web industry that the coming year might be “the year of the mobile web”. […]
In their early stages, startups need a sustainable influx of income to secure top talent and potentially attract millennials – consumers with $41 trillion in transferred wealth. All of which can be […]
The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later. Doing good is […]
Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]
Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]
Move over Millennials, Generation Z now has purchasing power and is entering the workforce – with purpose. We love labels; they make it so much easier to target, classify and tuck away […]
‘I have learned that we are standing on a burning platform’, is up there with ‘peace in our time’, as an eloquent, memorable but totally unhelpful thing to say. It turned out […]
Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.
Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.
Startups are exciting—the mentality, the can-do attitude, and the astuteness that is necessary to take a company from just an idea to a full-fledged operation. They are fighting for survival. Young companies, fresh with innovative and ingenious ideas, are building scalable products and are driven by new technologies, creating more disruption than ever before.
The unique marriage between history and technology is reuniting, liberating, and protecting the world’s past for people to enjoy now and well into the future.
Why are so many big brands stabbing me in the back? Names I used to trust are no longer my best buddies. How could they betray me? When we hit the hard […]
Last week, The Team hosted the first of its Team Talk Presents events; a series of talks by inspirational thought-leaders, with networking.
The BBC held an online briefing on the 19th November – The Team’s Digital Strategy Director Max Moir gives you the highlights of a fascinating day.
Last week, the IAB (Internet Advertising Bureau) hosted a week of ‘Upfronts’. This unique week provided a platform for media owners, tech companies and content creators to showcase their most innovative and coveted creative inventory packages.
Continuing our work with Canonical, the curators of rapidly growing free and open-source operating system Ubuntu, we were asked to look at their ‘first boot’ animation video – a short sequence that plays when the computer is started up for the first time that should communicate Ubuntu’s core values – Reliable, Collaborative, Freedom, Precise.
A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.
There is an ongoing question about how companies make their corporate values part of the everyday culture of the business and embed them into the company’s DNA. Somehow, amongst all the corporate communications that employees receive every day, the message about values and ethics seems to be getting lost.
There have been a few major logistical decisions made in publishing and design over the last couple of decades – the latest one being whether to publish digitally, in print, or a combination. Any decision appears to boil down to the Betamax/VHS dilemma: make the wrong choice and it will cost you.
There’s this impression that animation is difficult to produce, costly and time-consuming – but provided it’s short, and you’re pithy with what you’re saying, animation can be affordable and very good value for getting complex information to a large audience.
With broadband becoming increasingly high-speed across Britain, streaming video for business communications, especially annual reporting and accounts – full year or interim – is steadily becoming more common.