When you’re planning communications for your employees, how do segment your audiences? Does it tend to be by person-as-communicator (leadership/line manager/team leader), then all employees? Or do you go by location (HQ, […]
Both brands and people are speaking up and out about mental health issues that plague millions of people each day. A quarter of people in the UK struggle with mental health issues […]
I’ve worked in creative businesses for some time now. 28 years to be precise. I’ve seen people and trends come and go, digital come of age and more bottom lines than you […]
Jon and I visited The Shard in London, took the lift to the top and tried out a VR experience – The Slide. Sit down on a slide which carries you outside […]
Everyone is jumping on the bandwagon! ‘We need to work out our brand purpose’ they cry. But often they fall short and instead of looking at their true purpose in society and […]
Subscribe to Purpose in Practice Over and over again we are hearing the third sector, while making valiant effort and extraordinary strides in solving issues such as poverty, gender equality and environmental […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
We’ve been working with a number of clients on change communications campaigns to support cultural change inside IT functions and inside businesses seeking to adopt more of a digital mindset. Technology functions […]
Are you up to date with how corporate reporting has changed – and how it can impact on your annual report?. How do you balance statutory requirements with marketing demands of an annual report? How can your annual report fulfil its real potential?
Consider California a design mecca? The Golden State is most commonly known for its mid-century modernism, Apple products, and Silicon Valley founded and funded apps. The designers and the ideals that have […]
The UN’s Sustainable Development Goals (SDGs) are aimed at making sustainable business the operational normal. Outlined and in effect as of 2016, the 17 goals address poverty, the environment and economic prosperity. In order […]
We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
People build brands and brands build businesses, says The Team’s employee engagement expert, Cliff Ettridge. The challenge is seeing both sides of the brand coin and getting it right for employees AND customers. […]
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
Thinking about design for the elderly may conjure up images of walkers and orthopedic shoes. The Design Museum’s pop-up exhibition is having none of that. NEW OLD not only aims to rethink […]
I have a lot of crap on my desk. Some of it is useful, some of it was useful, and some of it I don’t even remember where it came from. In […]
Let’s face it, brand strategies come in all shapes and sizes. Brand models. Brand platforms. Onions. Worlds. Keys. Pyramids. All populated with a multitude of words. Vision. Mission. Values. Beliefs. Behaviours. Purpose. […]
Every year, Claridge’s puts up a Christmas tree in its lobby to mark the start of the festive season. Since 2009, the trees have been designed by heavy hitters of the fashion […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
Your brand is your book. Every touch-point is the cover. Everyone who picks up your book is judging it based on the cover alone until such time that the cover convinces them […]
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Experience Architect Jamie Stantonian shares his recent experience of VR For years it was a running joke in the web industry that the coming year might be “the year of the mobile web”. […]
In their early stages, startups need a sustainable influx of income to secure top talent and potentially attract millennials – consumers with $41 trillion in transferred wealth. All of which can be […]
The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later. Doing good is […]
Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]
Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]
Move over Millennials, Generation Z now has purchasing power and is entering the workforce – with purpose. We love labels; they make it so much easier to target, classify and tuck away […]
‘I have learned that we are standing on a burning platform’, is up there with ‘peace in our time’, as an eloquent, memorable but totally unhelpful thing to say. It turned out […]
Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.
Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.
Startups are exciting—the mentality, the can-do attitude, and the astuteness that is necessary to take a company from just an idea to a full-fledged operation. They are fighting for survival. Young companies, fresh with innovative and ingenious ideas, are building scalable products and are driven by new technologies, creating more disruption than ever before.