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VR (virtual reality) business communication is something you should understand
Virtual Reality in Business Communication
leighdowding Leigh Dowding

VR (virtual reality) business communication is something you should understand

Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.

Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.

PDF accessibility is good for everyone
PDF accessibility is good for everyone
Mike Bloys

PDF accessibility is good for everyone

How often do we create a great piece of print, everyone loves it, it looks great, it tells you all you need to know, it’s an all-round slap on the back for a job well done, then suddenly someone remembers “Hey we need this on our website…” but that’s not a problem, we can make a PDF, it’ll look just as great as the printed document, in fact it was a PDF the printers used so it’ll be identical… Great, let’s get on with that back-slapping… but wait, has anyone tried using the PDFs read aloud? does the document make sense then? Well it’s most likely you haven’t, it doesn’t and no. So what are we going to do now then?

Marks & Spencer Shwopping poster campaign
Marks & Spencer Shwopping poster campaign
emilyeaves

Marks & Spencer Shwopping poster campaign

The M&S Shwop campaign began as an internal CSR initiative that later progressed to become their biggest non-product campaign rolled out to M&S customers across the country in stores and online. The basic idea is that staff and customers donate their unwanted clothes, which are then sold in Oxfam shops, shipped to Africa for resale in local markets, or recycled to support the environment.

The Team wins first gold of the night at the DBA’s Design Effectiveness Awards
The Team wins first gold of the night at the DBA’s Design Effectiveness Awards
fimagill Fi Magill

The Team wins first gold of the night at the DBA’s Design Effectiveness Awards

The Team, with long-term client Gas Safe Register, won gold in the Design for Society category for its ‘Silent Killer’ campaign, at this year’s Design Effectiveness Awards. Additionally, the international brand and communications agency won bronze for its rebrand of charity, Stroke Association.

Rebranding – What to do about the logo?
Rebranding – What to do about the logo?
janenkelmann Jan Enkelmann

Rebranding – What to do about the logo?

A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.