Consider California a design mecca? The Golden State is most commonly known for its mid-century modernism, Apple products, and Silicon Valley founded and funded apps. The designers and the ideals that have […]
I had the pleasure of attending the European Responsible Business Summit this week, the leading conference advancing the responsible business agenda with a focus on social purpose and impact. Here are a […]
The outdoor outfitter Patagonia has been a successful retailer with one of the strongest brand purposes: “to help reverse the steep decline in the overall health of our planet”. This raison d’être […]
The business case for defining and activating your social purpose (why you exist and the value you create for society) has been mounting, with media mentions of “purpose-driven” increasing eight-fold last year. […]
We live in uncertain times which can make us untrusting of brands, whether political, corporate or charitable. The 2017 Edelman Trust Barometer reveals the largest-ever drop is trust across sectors. Of the […]
We can see a huge future in virtual reality, augmented reality and 360 video over the coming years. We are already helping our clients with their thinking about this technology strategically and […]
I have a lot of crap on my desk. Some of it is useful, some of it was useful, and some of it I don’t even remember where it came from. In […]
The Team has created a new visual identity for Rightmove, one of the UK’s top ten busiest websites. The rebrand brings the brand’s purpose to life, with an emotive human quality, upholding […]
Let’s face it, brand strategies come in all shapes and sizes. Brand models. Brand platforms. Onions. Worlds. Keys. Pyramids. All populated with a multitude of words. Vision. Mission. Values. Beliefs. Behaviours. Purpose. […]
We have produced dozens of animation videos for our clients, each has its own challenges, so we thought we would share some tips to help you avoid some pitfalls.
The writing was on the wall. Long before Brexit and ‘Brexit-Plus’ there were warnings of a winter of mass-discontent. In January the World Economic Forum reported how the fourth industrial revolution would […]
Experience Architect Jamie Stantonian shares his recent experience of VR For years it was a running joke in the web industry that the coming year might be “the year of the mobile web”. […]
The annual week-long showcase of London’s lauded pool of design talent revealed works utilising cutting-edge technology, ingenuity, and resourcefulness.
Achieving clarity is one of the biggest challenges of branding. “The logo doesn’t work for social” say Digital. “My initiative needs its own colour” say Products or Services. “But we need our […]
In the 1980s, the Tate Gallery had expanded beyond its means at Millbank. Deciding to relocate its contemporary collection the Tate established ‘Tate Modern’ at the Bankside Power Station, originally built in […]
In their early stages, startups need a sustainable influx of income to secure top talent and potentially attract millennials – consumers with $41 trillion in transferred wealth. All of which can be […]
The Team will be hosting a panel session and debate asking why brand purpose matters in business today? Then aggregating its findings into a book, printed 48 hours later. Doing good is […]
Design Week’s Top 100 is seen as the benchmark of independent UK design businesses providing a detailed and holistic analysis of the financial state of the design industry. The Team are proud […]
The calamity caused by the financial crisis left a distrust of big corporate brands in its wake. As a result the most elusive things for global brands to amass are trust and […]
Client Services. Our name does us no favours. Who wants to be ‘serviced’? It sounds like an added benefit or something that’s just nice to have, rather than an essential component of a […]
There is no doubt that the third sector is currently suffering a crisis of trust with the Charity Commission reporting that public trust has fallen to a ten-year low. At the same […]
With less than two months until the Olympic Games, health organizations, ethicists, politicians, and athletes are weighing the risks of Zika. In recent months, public examination of the virus has garnered much […]
Move over Millennials, Generation Z now has purchasing power and is entering the workforce – with purpose. We love labels; they make it so much easier to target, classify and tuck away […]
Imagine a company induction where your employees come face to face with your CEO and are taken on a personal tour of business locations and customers around the world.
Now imagine taking your employees on a virtual tour of a new facility you are building or demonstrating a product that doesn’t exist yet or immersing them in a brand experience they will never forget.
Why are so many big brands stabbing me in the back? Names I used to trust are no longer my best buddies. How could they betray me? When we hit the hard […]
How often do we create a great piece of print, everyone loves it, it looks great, it tells you all you need to know, it’s an all-round slap on the back for a job well done, then suddenly someone remembers “Hey we need this on our website…” but that’s not a problem, we can make a PDF, it’ll look just as great as the printed document, in fact it was a PDF the printers used so it’ll be identical… Great, let’s get on with that back-slapping… but wait, has anyone tried using the PDFs read aloud? does the document make sense then? Well it’s most likely you haven’t, it doesn’t and no. So what are we going to do now then?
How do organisations get to a point when they stop calling out ‘these are our values’? How do they arrive at a point when they are so accepted and so ingrained that they are just who they are and what they believe in, and what their customers value them for?
The M&S Shwop campaign began as an internal CSR initiative that later progressed to become their biggest non-product campaign rolled out to M&S customers across the country in stores and online. The basic idea is that staff and customers donate their unwanted clothes, which are then sold in Oxfam shops, shipped to Africa for resale in local markets, or recycled to support the environment.
The Team, with long-term client Gas Safe Register, won gold in the Design for Society category for its ‘Silent Killer’ campaign, at this year’s Design Effectiveness Awards. Additionally, the international brand and communications agency won bronze for its rebrand of charity, Stroke Association.
A brand should be constantly evolving to stay relevant and to adapt to changing market conditions. And like everything else, the market conditions appear to be changing more quickly by the day. Every once in a while, though, most companies and organisations feel the need for a more profound analysis of what their brand stands for. Typically this means a discussion around what to do about the logo.