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Marks & Spencer Shwopping poster campaign
Marks & Spencer Shwopping poster campaign
emilyeaves

Marks & Spencer Shwopping poster campaign

The M&S Shwop campaign began as an internal CSR initiative that later progressed to become their biggest non-product campaign rolled out to M&S customers across the country in stores and online. The basic idea is that staff and customers donate their unwanted clothes, which are then sold in Oxfam shops, shipped to Africa for resale in local markets, or recycled to support the environment.