When it comes to segmentation, marketers are brilliant in targeting content at customer types, but not so good when it comes to employee engagement. Internal campaigns are still built around hierarchies rather […]
I recently watched the brilliant Margaret Heffernan’s Ted Talk: Forget the pecking order at work. Margaret talks eloquently about the value and productivity benefits of social capital – the bonds between colleagues […]
As part of Workplace Week I visited the Aviva Digital Garage in Hoxton Square, London to see how they are shaping the workplace of the future to drive digital innovation and attract […]
In A new era of charity public engagement Dan Dufour explored the changing landscape for communicating with customers and supporters. This piece will explore the changing expectations of your employees and how […]
Does it tend to be by person-as-communicator (leadership/line manager/team leader), then all employees? Or do you go by location (HQ, office-based, retail, call centre)? Or do you go by demographics, attitude or […]
Strategy communications to your employees can often prove to be some of the most challenging communications. It often brings competing agendas and ideas at the heart of a leadership team to the […]
Having had a wonderful, but early-in-the-year holiday, I’m now in the position of envying all my co-workers as they sign off for their respective Summer breaks. This also means I’m in the […]
“People build brands and brands build businesses” says The Team’s Cliff Ettridge, and yet every year hundreds of millions of pounds are wasted on employee engagement programmes. How should you spend your […]
Our workplace has just started the process of embracing more agile ways of working. That includes hot desking, working in smaller more agile teams and ridding the workplace of paper. However, with […]
We’ve been working with a number of clients on change communications campaigns to support cultural change inside IT functions and inside businesses seeking to adopt more of a digital mindset. Technology functions […]
Download free e-book ‘How Good Is Your Brand Purpose?’ My first boss taught me the importance of Purpose. She was a determined woman who taught me that Purpose is multi-faceted. It’s owned […]
Download Future Workplace e-book “I’ll think about all this when the transformation is finished…”. I hear this a lot at the moment when I’m speaking to clients and their employees. There […]
Download free e-book ‘How Good Is Your Brand Purpose?’ Brands with Purpose have become a phenomenon in the 21st century, following the good pathways set by the likes of Unilever, Boots and […]
Scope’s ambition of becoming the UK’s leading disability charity to achieve everyday equality for all 13 million disabled people has recently inspired the design students at Nottingham Trent University. We enlisted the students […]
The UN’s Sustainable Development Goals (SDGs) are aimed at making sustainable business the operational normal. Outlined and in effect as of 2016, the 17 goals address poverty, the environment and economic prosperity. In order […]
The inter generational marketing gap is widening. That’s a statement we hear all the time, and, on the surface, it would appear to be self-evident. Boomers are still working and spending, while […]
Download Future Workplace e-book Let’s stop trying to engage people. There, I said it. I work in the employee engagement team and for this this blog I may indeed get my P45. […]
People build brands and brands build businesses, says The Team’s employee engagement expert, Cliff Ettridge. The challenge is seeing both sides of the brand coin and getting it right for employees AND customers. […]
The definition of employee is beside the point, says The Team’s employee engagement expert, Cliff Ettridge. What’s important is loyalty, and that’s increasingly hard to earn in the gig economy. Employee is […]
Download Future Workplace e-book In part three of his series on the top five challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, says messaging beats email if you want […]
In this part in his series on the top five challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, says desks are boxing in creativity. Workspaces should be designed around […]
In the first of a five-part series on the top challenges facing employees today, The Team’s employee engagement expert, Cliff Ettridge, shares how to challenge beliefs and manage change through storytelling. There’s […]
It’s resignation time. The impact of no succession plan and the role of communications in fixing that
No succession plan. No plan. It really is a disaster for those left behind when leaders choose to leave a talent vacuum when they choose to go.
What it takes to make your employees feel valued. How do you energise your people, increase discretionary effort and maximise the resources dedicated to employee communications? Our 23 top tips on better […]
In conjunction with our Christmas card and its theme of giving, The Team undertook ’12 days of fundraising’ in the lead up to Christmas for Make-A-Wish foundation, a heart-warming charity that grants wishes to children with life threatening conditions.
80% of tablet users in the UK have watched TV while using their device (Nielsen). Many of us multitask on our tablet or smartphone, so how could this dual-screen (double vision) interaction start seeping into the workplace over the next few years?
“Internal communication is quite saturated. It’s noise. I get so many emails a day. People are bombarding me”.
We hear sentiments like these on a regular basis, and more often than not, these views are coming from office workers. It seems that if you sit at a desk you take communications for granted. You’re surrounded by information: posters up on the walls; you’re constantly getting emails; everyone seems to talk within the office.
Marks and Spencer is the first major UK retailer to meet sustainability targets and to go carbon neutral. To inject a bit of fun and colour into the subject we created a cartoon hero called Captain Energy, who helped to deliver practical advice and tips, making it both easy and fun to save energy. He’s recently had a little press coverage for his efforts!