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cliffettridge

Cliff Ettridge

My focus is on people inside organisations. I help clients deliver communications that bring business strategy to life.

Changing employee behaviour with Marks & Spencer using superhero powers
Changing employee behaviour with Marks & Spencer using superhero powers
cliffettridge Cliff Ettridge

Changing employee behaviour with Marks & Spencer using superhero powers

Marks and Spencer is the first major UK retailer to meet sustainability targets and to go carbon neutral. To inject a bit of fun and colour into the subject we created a cartoon hero called Captain Energy, who helped to deliver practical advice and tips, making it both easy and fun to save energy. He’s recently had a little press coverage for his efforts!

Does the population explosion and recession mean a change to how we work forever?
Does the population explosion and recession mean a change to how we work forever?
cliffettridge Cliff Ettridge

Does the population explosion and recession mean a change to how we work forever?

I stumbled across worldometers.info the other day – full of truly impressive and overwhelming data that made me think about the future of the jobs market in a big way.

It’s possible that population explosion will seriously affect the numbers that will continue to stay in long-term unemployment; it’ll change the pools where we will find talent and it will affect the nature of the contracts we draw up with employers. It’s going to change the nature of reward. And it’s going to cause pain. That’s what it feels like.