Brands use personality traits to offer reassurance and attract like-minded people. Read how designers and businesses use brand archetypes to define personality traits and inform decisions. Designers get paid to make choices. […]
Blog | Authors
In response to Design Week’s article where Pentagram partner Natasha Jen recently lambasted the term ‘design thinking’, Designer Anthony Coombes responds to how design thinking is delivering satisfying experiences to customers and is […]
Wayfinding is simply user experience design within a built environment. Helping others to orientate themselves, choose a path, keep on track and complete a journey. Designing a visual language that guides users […]
Technology is changing the way we work, the roles we take on and who is actually needed. Technical tasks and processes are being made easy or automated. Tools and templates for photo […]
Designers want to solve problems. We like to go away and work on something, then reveal a solution. ‘Bringing the magic’ might be what’s needed at a critical point in a project. […]
You may or may not have heard of sonic branding, the sounds that we associate with brands, but it’s an aspect of marketing that surrounds us every day. Just think of the […]
Recently I took on coaching an under-10s football team. There was a divide in ability, a mix of interest and a few strong characters. Despite winning games, it struck me that things […]
Customers can blow hot and cold. They seem distracted by choice and get frustrated with a disjointed experience. Customer satisfaction surveys tell us that they want things “made easier” or “made more […]
We buy products, services and organisations that we trust. To help consumers decide between things, we create brands. These brands represent the reason why we should trust something or choose it above […]
“Internal communication is quite saturated. It’s noise. I get so many emails a day. People are bombarding me”.
We hear sentiments like these on a regular basis, and more often than not, these views are coming from office workers. It seems that if you sit at a desk you take communications for granted. You’re surrounded by information: posters up on the walls; you’re constantly getting emails; everyone seems to talk within the office.