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Anthony Coombes Which personality type are you?
Brands use personality traits to offer reassurance and attract like-minded people. Read how designers and businesses use brand archetypes to define personality traits and inform decisions. Designers get paid to make choices. […]
Dan Dufour Battle of the brands: Battersea vs. RSPCA
Dan Dufour discusses two recently refreshed animal welfare brands: Battersea Dogs and Cats Home and the RSPCA. I’ve spotted two well-known animal charities activate refreshed brands last week. So here are my […]
Sarah Martzloff Good design is effective, not necessarily ‘pretty’
What qualifies as ‘good design’ may not look beautiful or interesting. Here, we’ll see effective design is about using insights to either change or encourage behaviours, while always putting the customer at the centre. […]