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Rightmove finds its happy with a new visual identity.

In 1999, a group of forward thinking developers and estate agents joined forces on a mission to revolutionise home-hunting. Today, Rightmove empowers the UK’s property decisions by helping people ‘find their happy’. The rebrand brings the brand’s purpose to life, with an emotive human quality.

Inspired by the sentiment of ‘home is where the heart is’, we took the original logo and evolved it for a new era. A dynamic identity that tells the story of finding a happy home in a seamless fashion across all channels.

Images shown below are indicative only.

Rightmove Find your happy
Rightmove A fresh start animation
Rightmove Billboard Underground Billboard
Rightmove Animated Graphics
Rightmove Street Poster
Rightmove Street Poster
Rightmove website screenshot Rightmove website screenshot
Rightmove Find your happy Mobile App

From start to finish The Team pushed the concept with great enthusiasm, lots of creative juices and attention to detail. It was a pleasure collaborating with them, testing and validating the concept and getting to embrace it and own it.

Odeya Noble-Bougay
Rightmove, Head of Design

Rightmove Logo